I just figured out how to create a simple slideshow as a widget and put it anywhere!!!!
Thursday, February 26, 2009
Back to basics.....or....a new beginning
So, many in the biz keep saying we need to "get back to the basics". I've heard managers tell their agents this and heard agents share the remark with each other over the past 2 years. I say yes, and no. As real estate professionals we need to get back to serving our clients at a higher level, not just whatever level we were at prior to the incredible market run we experienced. For agents that got involved in the business over the last 5-7 years, they don't really understand what the "basics" are, so they need to come to their own definition. The basics are all about doing the right thing, serving at a higher level than you did the day before, and always putting the clients needs above your own. But, more than this basic concept of service is in play here. The real estate business is changing.....drastically.....every day. Many of the OLD basics that got us by in the past will no longer work today. In order to be relevant today, we, our industry need to reinvent ourselves. We need to keep up with the market segments we serve. We need to communicate with clients in the manner that they want us to. I've had clients that want a weekly phone call, while I have increasingly more that would rather receive regular e-mail updates. Today, I have clients following me, and me them, on Twitter, Facebook and Linked In. I am evangelical when I discuss how Jott changed my life and allowed me to make a voice call and it end up in my clients or family members e-mail and text. YEAH, I'm getting excited. We have sooooo many more tools today to assist us in our business. We have so many more ways to encounter new people, develop new relationships and be available to serve. That's really what it's all about. I hope your basics include new beginnings, exciting new paths to travel and a gratifying experience in this business.
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